The fight for Chinese consumers continues to intensify. In 2017, Chinese consumers are moving up in both wealth and expectation. Digital transformation is changing the nature of the fight. And we have seen big changes in areas like new retail, transportation and smart devices.

By 2025 there will be 1 billion urbanites living in more than 400 Chinese cities. 250 million of them will be middle class Chinese households, and 75 million of them Chinese college graduates. This population will enable world-class research & development on a scale the world has never before seen.

It is sure to say that both China and Asia are going to be transformed by rising Chinese companies and increasingly wealthy Chinese consumers are impacting markets around the world.

In this talk, professor Jeffrey Towson gives some updates from the trenches of the fight for Chinese consumers.
The talk will be followed by a Q/A and a networking opportunity where you have the opportunity to continue the discussion on how the digital transformation and rising Chinese consumers will affect your business and the business climate in China as a whole.

Price
190 members
380 non-members

One ticket include two drinks and snacks.

About the speaker
Jeffrey Towson is a private equity investor and advisor, Peking University professor, best-selling author and speaker. According to LinkedIn, he is one of the top three most followed business writers in China (+1.9M followers online). And is the #1 followed professor in China. His latest books the One Hour China Book, the One Hour China Contrarian and the One Hour China Consumer Book are Amazon best-sellers.

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