Are you curious on KOL/Influencer marketing and how to develop a successful strategy? Digital marketing and building an online presence is essential for a brand’s success in today's connected environment. Therefore Influencer and KOL marketing could be a great part of your marketing mix. During this event we will listen to four different speakers and perspectives of the topic.
Sofia Norén, Influencer Manager Mat.se in Sweden
Echo Gao, Empower China
Julia Tao Chen, KOL in China
Tanya Cai, Business Director United Media Solution
Tanya has had a rich experience in digital marketing and entertainment including roles as a finance reporter for the Ningbo Daily (Ningbo Daily Group), a marketing project planner for Lesheng Culture and Entertainment Company, and even as a film producer in Hollywood!
She is a highly experienced project manager with superb business leadership skills which she employs in her role as Account Director at United Media Solution (also known as ‘UMS’). As Account Director Tanya leads the account team in providing expert customer service and account management. She also undertakes team training and peer leadership.
KOL at Tao Chen
Tao Chen is an experienced influencer that has worked with several big brands including Fairmont Peace Hotel, Emperor Watch and Jewellery, Electrolux, Wyeth BabyNes & Inoherb Cosmetics and several more. She has also a Master of Science in Integrated Marketing Communications (IMC).
Managing Director of Empower Communications
Echo Gao is the Founder and Managing Director of Empower Communications. Echo comes from the field of journalism and has more than 10 years professional working experience in the field of Public Relations and marketing, serving international brands and organizations in Shanghai, Macau, Hong Kong and Beijing.
Empower Communications is a boutique and independent PR & Communication agency headquartered in Shanghai, serving world’s leading hospitality, luxury, art and lifestyle brands in China. EmpowerChina currently has a strong professional team based in Shanghai, reaching out to Beijing, Guangzhou and other key 2nd tier cities across China.
Digital Marketing Manager at Mat.se/SwedCham China
Sofia has been working with digital and influencer marketing in Sweden for several years. She built the online marketing strategy from scratch for the Swedish online grocery company Mat.se. During 2017/2018 Sofia is the Anders Wall Scholarship holder at Swedish Chamber of Commerce in China.
A special thanks to our Dragon Partners for supporting the Swedish business community in China.
Handelsbanken is one of the leading banks in the Nordic region and Europe’s most cost-effective bank and one of the most solid and profitable banks in the world. Since 1989, when the first customer survey was conducted, we have had the most satisfied customers among the major Nordic banks.